Email Institute | THE EMAIL MARKETING BEST PRACTICES DESTINATION

Data Onboarding:The Key to a Successful Marketing Kingdom

You have a treasure trove of information in your CRM and prospect databases, but that information is often silo’d. This webinar will help you understand the need to bridge the gap between offline and online marketing strategies to adopt a...

Q4 2012 North American Email Trends and Benchmarks

Q4 2012 North American Email Trends and Benchmark
Email continues to play a vital role in the marketing mix. The channel not only drives strong ROI in customer acquisition, but it increasingly powerful to engage consumers. Marketers...

Mysteries Unlocked – Predictive Models are Ready for Use

It’s every marketers’ dream to know their customers’ behavior to create enhanced customer experiences. And marketers can easily turn this strategic vision into a reality by leveraging predictive models. Predictive...

How Digital Analytics Drives the Customer Experience – Part I

To be a successful marketer, it is crucial to understand your customers and their marketing preferences. But what’s equally important is the need to create unique, engaging experiences. What’s the best way to accomplish this? By...

Q3 2012 North American Email Trends and Benchmarks

Pull the Trigger
Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email...

Combating the Showrooming Threat with Loyalty Data

The hustle and bustle of the holidays is over, but the marketplace buzz of showrooming continues. Internet Retailer stated that 48 million consumers engaged in showrooming during the holidays. Will that trend continue? Yes, we believe it will....

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