The Art of the Subject Line
Back by popular demand!
It has been a year since Epsilon shared with you the fundamentals of subject line creation and testing. The Art of the Subject Line reviews findings from our analysis of more than a billion emails, instructions on how to build or fine tune your subject line testing program, and specific proven subject line factors that have worked for our clients that are a must to consider testing for your own email marketing program.
National Geographic Society Deploys Email Campaign Encouraging Facebook 'Likes'
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The National Geographic Society will launch an email marketing campaign this month, incorporating a Facebook “like” button, to support its feature documentary Restrepo. The nonprofit worked with marketing firm Epsilon on the campaign, which will launch by next week.
The group's goal is to encourage consumers to discuss the film on the social networking platform and to urge them to see it when it hits theaters in their markets.
10 Email Commandments
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To optimize email marketing, you need to stand out from the loud, growing and frequent crowd and take concerted action to get attention for your brand and your message.
1. Start with the end. What do you want the recipients of your email to feel, think or do? If this is a one-off effort it will need to work differently than if its part of a newsletter, club or continuity program. Clarity on the front end will make measurement and analysis much easier on the back end.
