Email Marketing: Opt-In Page Videos Can Boost Subscriptions for Your Email List

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The growth in free, high resolution, online video services has caused marketers to  re-examine their reliance on images and text, and look at a new option for online optimization, direct sales marketing, and psychology-based responses.
 

While video is by no means a marketing method that is in its infancy, it is certainly not an established marketing method like direct sales text, image-driven advertising, etc.
 
Still, in its short online lifespan, some important advantages have become clear.
 
As Seamus Walsh said in this interview: "As more and more people find web video to be valuable and entertaining, web video for corporate story telling will continue to expand".
 

Email marketers are also increasingly looking at ways to incorporate video in their campaigns. Several studies, such as this one by Implix, have shown that video in email increases click-through rates.
 
These three advantages to online video, especially online video for email opt-in pages, can help you boost subscriptions and improve your...
 
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