Three Trends to Watch in Email Marketing

Author:

Morgan Stewart

Source:

Nineteen percent of online marketing budgets are now allocated to email, according MarketingSherpa, and 54% of marketers plan to increase their email budgets this year. Given that, what adjustments should email marketers be considering only two months into the year? Check out these trends, which are heating already in 2010.
 
1) Permission and privacy: In January, Maine's Attorney General directed the Department of Inland Fisheries & Wildlife to turn over its' email address list to a third party who claimed it had the right to the list under the Freedom of Access Act, originally put in place to encourage government transparency. Last September in California, the ruling in Powers v. Pottery Barn effectively prohibits brick-and-mortar establishments from obtaining email addresses at the point-of-sale during a credit card transaction.
 
Privacy rulings are getting more...