Email Marketing and Video: Should You Use Video in Email and How?

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Nowadays, email marketers get the advice to focus on relevant and share-worthy content. However, content does not have to be written. An image is content too. However, in email marketing written content is king and on top of that don’t we have to keep our emails, their content and their design simple, to the point, concise, focused and short?
 
On the other hand, I notice an increasing focus on using video in emails. Video is a rich and more sophisticated type of content. However, the web surfers are embracing it so why not include it in email? Some email marketers are using it, and if we can believe some recent data (see further) it works. However, it surely is not mainstream yet.
 
But the attention the topic gets is growing fast. The number of press releases, ESP initiatives, seminars etc. about video in email marketing increases rapidly. Should we start doing it or is too soon? Some facts and considerations.
 
Several questions arise when looking at integrating video in emails...
 
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