So I'm trying to consolidate all of my marketing emails to one email address so I clicked on the unsubscribe link within my Groupon email and it took me to this hilarious page.
http://www.groupon.com/new-york/unsubscribed
You are unsubscribed
We're sorry to see you go!
How sorry?
Well, we want to introduce you to Derrick - he's the guy that thought you'd enjoy receiving the Daily Groupon email.
PUNISH DERRICK.
So of course you're going to click the "Punish Derrick" button...
and it proceeds to show you a video of Derrick being chastized for losing you as a member. But then at the end it asks for your forgiveness and for you to resubscribe. Very nice!
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Comments & Discussion
Poor Derrick- reply
I joined just because of the inventive unsubscribe.
The unsubscribe has been a very bland afterthought. Clicking on the unsubscribe and no effort to keep the person as a valued subscriber shows that the marketing team did no work into keeping people. I think they showed the community that not only do they want subscribers but they are valued customers that they would like to keep.
Great post!
Rather than ask people to- reply
Rather than ask people to resubscribe - smarter would be to provide them another set of options for staying in touch.
I'll opt of something often because it is just too frequent.
That is, however, very good.