Clever Unsubscribe/Remarketing Approach by Groupon
- Author:
- Geoff Smith
So I'm trying to consolidate all of my marketing emails to one email address so I clicked on the unsubscribe link within my Groupon email and it took me to this hilarious page.
http://www.groupon.com/new-york/unsubscribed
You are unsubscribed
We're sorry to see you go!
How sorry?
Well, we want to introduce you to Derrick - he's the guy that thought you'd enjoy receiving the Daily Groupon email.
PUNISH DERRICK.
So of course you're going to click the "Punish Derrick" button...
and it proceeds to show you a video of Derrick being chastized for losing you as a member. But then at the end it asks for your forgiveness and for you to resubscribe. Very nice!
Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.
Comments & Discussion
When a lot of people think of
When a lot of people think of Groupon, they think of massive discounts on the order of 50 to 90 percent. That spells major money for businesses with a high-margin that can handle the crazy flow of new consumers. However, Klein of Bloomberg Businessweek suggests that small business may actually be taking a loss when it comes to discount websites like Groupon, LivingSocial and BuyWithMe.
Poor Derrick
I joined just because of the inventive unsubscribe.
The unsubscribe has been a very bland afterthought. Clicking on the unsubscribe and no effort to keep the person as a valued subscriber shows that the marketing team did no work into keeping people. I think they showed the community that not only do they want subscribers but they are valued customers that they would like to keep.
Great post!
Rather than ask people to
Rather than ask people to resubscribe - smarter would be to provide them another set of options for staying in touch.
I'll opt of something often because it is just too frequent.
That is, however, very good.