Tips for Email Marketing Bliss

Author:

Eric Rabinowitz

Source:

Bliss may be too strong a word when it comes to anything marketing-related, but according to the Direct Marketing Association, every dollar spent on email marketing generates $43.62 in revenue. That, of course, is the average. Follow these rules and get better results from your email campaigns.
 
Person-to-Person
 
We are communicating with people so always remember this essential point when you write your messages.  Stay away from marketing speak and use language that connects on a person-to-person level.
 
Create a plan for your campaigns...