North American Bounces, Complaints High, Opens Low: Study

Author:

Ken Magill

Source:

Email bounce and complaint rates are relatively high in North America compared to the rest of the world, and the continent’s open rates are relatively low, according to a study by Implix.
 
The average open rate—an “open” is recorded when the receiving machine calls for graphics from the sender—of HTML messages sent by Implix’s clients in North America was 25.44%, according to the e-commerce software provider. Europe, South America and Africa all came in at higher than 33%, according to the study.
 
Australia had the lowest average HTML open rate, coming in at 19.51%, according to Implix.
 
North American click-through rates averaged 2.67%, according to Implix. This is just above Asian mailers, which averaged 2.44% click-through rates, according to Implix.
 
European mailers had the highest click-through rates, coming in at 4.07%, according to the study.
 
Meanwhile, the average bounce rate...