New Rules for Sexy Subject Lines

Author:

Dylan Boyd

Source:

The most valuable real estate
 
After reading this, my hope is that you will walk away and pull a Justin Timberlake on your email marketing programs by bringing sexy back -- and it all starts with the subject line.
 
Why the subject line? Well, it is your first line of impact no matter what device or inbox type it hits.

• It sets the tone.
• It aligns expectations.
• It drives significance and importance.
• It creates engagement.
• It delivers on the relationship.
• It is your first level of interaction.

 
A well-written subject line makes me want to do something. So often we have missed the art of writing a quick, impactful, on-brand, to-the-point subject line...
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