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Despite minor improvements, about 1-in-5 commercial, permissioned emails still fail to reach consumers' inboxes, according to new research from email and reputation management firm Return Path.
In the second half of 2009, 19.9% such emails never reached consumer inboxes in the United States and Canada -- representing only a slight improvement over the first half of the year when 20.7% such emails missed their target.
By contrast, European inbox placement rates fared markedly better with just 15% of requested, permissioned emails never reaching consumer inboxes.
In the United States and Canada, 3.5% of commercial, permissioned emails were delivered to a "junk" or "bulk" email folder, while 16.3% were missing or not delivered at all -- with no hard bounce message or other notification of non-delivery.
"Many senders believe that their email campaigns are achieving a 95% to 98% delivery rate," ...
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