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Putting together a mobile marketing campaign differs from implementing a traditional email marketing campaign in several significant ways. For starters, it needs to be strictly opt-in. Then there’s the fact that instead of viewing the message on a computer screen, the recipient of a mobile message is probably reading it on a few square inches of a hand-held screen.
Several benefits compensate for these apparent drawbacks, however. Because the percentage of mobile spam is far smaller than that of email spam, mobile messages are less likely to be rejected out of hand by recipients. What’s more...
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