Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers

Author:

Lily Zhu

Source:

Is it true that blogging results in more website visitors?
 
An earlier HubSpot study shows that small businesses that blog get 55% more website visitors. While the article provides a well-supported analysis of the power of blogging, harnessing that power is not as easy as it seems.
 
Does setting up a blog alone result in more site traffic?
 
A follow-up study shows that the mere act of blogging does not guarantee more site traffic. Anyone can set up a blog and leave it idle as initial excitements fade. Businesses that actively manage their blogs, however, fare much better than those without blogs.
 
A study of 2,168 HubSpot customers shows that businesses that published at least 5 blog articles in the last 7 days draw 6.9 times more organic search traffic and 1.12 times more referral traffic than those who don't blog at all.
 
The chart conveys a clear message ...