8 Steps to Designing a Reactivation Campaign
- Author:
- Jack Aaronson
- Source:
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One of our clients just launched a fairly large reactivation campaign. While there are many ways to run a reactivation campaign, the following steps will set you on a pretty good path should you decide to launch one.
- Who is your target? Are these people who stopped buying from you six months ago? Three months? Twelve months? If you run a subscription service, are they people who canceled one month ago? Two weeks ago? Two years ago?Decide first who you want to try and reactivate. If someone bought from you four years ago and you're just now getting around to sending them an e-mail, it's probably too late. It's OK to run a few different variations of the campaign if you want to target several different groups from above.
- What's your goal? I'll take a wild stab and say your goal is to either have these consumers buy from you again, resubscribe to your services, or otherwise reengage with your company. But, are there more...
