25 Things Email Marketers Don't Seem to Know -- But Should

Author:

Kara Trivunovic

Source:

I've been doing a good bit of travel lately, and I often struggle with the age-old battle of how to spend one's time on a plane: do I catch up on email, or thumb through the current Us Weekly? I admit it, Us Weekly often wins out.
 
C'mon, admit it -- you read it too! I always like to read through the celebrity "25 Things You Don't Know About Me," born from the famed Facebook exercise. So as I was reading the most recent one about Dr. Mehmet Oz (#4 - his favorite veggie is okra), it dawned on me that it would be fun to play this game with email.  So here is my list:
 
1.  Strategy and deliverability are not separate parts of the business; they very much impact one another.
2.  Your recipients don't innately know thatdonotrespond@company.com doesn't accept responses.
3.  And even if they did, they don't care. Email is a two-way communication vehicle...