Eye-tracking Proves Real-Time Search Not Useful
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OneUpWeb recently released the results of an eye-tracking study on Google’s new real-time results integrated into SERPs—and it looks like the search giant might have just wasted $15M (the estimated cost of Google’s deal with Twitter).
Mobile Email: It Ain't What It Used To Be!
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Over the past two years we've been asked by almost every client, "Do we need a mobile version of our emails?" As an interim solution, most major brands host a text version of their email -- and occasionally you'll see some light html formatting or a thumbnail of the email creative, like this.
SWYN Vs. FTF: Does Social Sharing Remove Too Much Friction?
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A lot of ESPs are now offering share-with-your-network (SWYN) functionality, and I can attest first-hand that inside the email industry we're pretty excited about the email-social media integration that SWYN affords. "It's like forward-to-a-friend on steroids," we (collectively) say. Instead of subscribers passing your message on to a friend or a handful of department colleagues, they can now push it out to their 350 Facebook friends or 1200 Twitter followers. What a huge lift for your readership and ROI metrics, right?
ShareThis Makes it Simpler to Find, Monetize Content
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We're talking a lot about social marketing this week, in part because the social space is such a high-profile area for both marketers and consumers. As more consumers create accounts more marketers come into the social space. The problem with this is that the social space is now becoming cluttered with a lot of content and many messages are getting lost in the shuffle. How can you, as marketers, still be heard?
Tips for Better Integrated Marketing Campaigns
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Today Jason Peck, Manager of Social Media with eWayDirect is sharing his ideas about better integrating online campaigns. To start, Jason insists that all content - meaning all messages - must have a strategy.
4 B2B Social Media Lessons from Tweeting Twitterer
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Last week Alex Ford, a Twitter engineer, posted an update on the social network expressing his enthusiasm about an internal only version of the Twitter website. He told his followers that this new feature would make them stop using desktop clients to access Twitter. One of the things that contributed to Twitter’s early growth was the open access to their data, in the form of an api, which created a whole ecosystem of developers that built applications that allowed users to read tweets, send updates and search messages without ever going to Twitter.com.
8 Common Mistakes in B2B Social Media Marketing
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You've seen the statistics. Over 90% of B2B decision makers use social media somewhere in their buying process. Two-thirds of B2B marketers have caught on, using social media in their marketing mix. Social media has a direct impact on brand search. Social media is mainstream.
And yet, many B2B companies struggle to show results. Part of the problem is that it's difficult to measure ROI with any precision, and part of it is confusion over whether social media is a marketing or PR activity (or something else, like customer service).
EMAIL-VILLE: Social Gaming Companies Set to Take Plunge into Email CRM
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Tired of getting notifications about lost black sheep from distant cousins and ex-girlfriends from high school on Facebook? Don’t even trip. All notifications will be going away (both app-to-user and user-to-user) within the next month as Facebook revamps its platform.
Thou Shalt Blog: What Marketers Can Learn from the Church's Foray into Social Media
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If you've been waiting for a sign from above telling you to start using social media, then your time has come.
Over the past few months, Pope Benedict XVI has been calling on the Catholic Church to get more involved in Web 2.0. In a video released by the vatican on YouTube, Pope Benedict states that the Church should continue to be present in the "ever-evolving communications system that surrounds our planet."
And The Digital Marketing Survey Says: Revolutionize and Prosper
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What could be considered some positive news to have emerged from the prolonged, depressed national economy is the boost some marketing pros expect to see in the growth of digital marketing.
This is but one of the observations that came to light in the recently released “2010 Digital Marketing Outlook” report from the Society of Digital Agencies (SoDA). SoDA last year teamed with CMO.com to survey more than 1,000 senior marketing executives—from traditional and digital shops, as well as their clients—to gauge their investment plans.
