Facebook, Apple's 'Walled Gardens' Make Analytics That Much Harder for Brands
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Tracking the effectiveness of advertising on the web was hard enough. Tracking it in the era of "walled gardens" could become that much tougher.
The rapid shift of web audiences and marketer attention toward closely controlled properties such as Facebook or Apple's iAd platform is presenting a growing challenge for web analytics. Nearly a quarter of online time at the PC is now spent with social media, the lion's share of that on Facebook, according to Nielsen Co.
Marketers Struggle to Stay Ahead of Social Media Curve
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While it should come as no surprise that the rapid fire pace of social media change can be dizzying, it doesn’t make it any easier for marketers to stay ahead of the game.
emarketer reports on a study conducted with marketing executives asking just how tough it is to stay ahead of the social media wave. The study was conducted by The Creative Group and found that the majority of executives surveyed are being challenged by the pace of change in social media.
National Geographic Society Deploys Email Campaign Encouraging Facebook 'Likes'
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The National Geographic Society will launch an email marketing campaign this month, incorporating a Facebook “like” button, to support its feature documentary Restrepo. The nonprofit worked with marketing firm Epsilon on the campaign, which will launch by next week.
The group's goal is to encourage consumers to discuss the film on the social networking platform and to urge them to see it when it hits theaters in their markets.
Marketers 'Check in' for Social Sales
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A “check-in” through social media sends up a sort of social-status fl are alerting your friends and any hangers-on to not only your whereabouts but also your preferred locales, whether that's the Barneys Co-Op sale or the corner Starbucks. Marketers hope that consumers will check in for another reason: discounts and preferred treatment.
Mystery Email Promotes Patriots Social Media Campaign
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The big mystery is finally revealed.
After a teaser email campaign and clever PR tactics fueled tremendous hype in the last couple of days, the New England Patriots unveiled the cloak from its new social media campaign, which encourages fans to play an interactive game on their smartphones to help all-pro defensive lineman Vince Wilfork find his lost 2004 Super Bowl ring.
Marketers Working Toward Social, Search Integration
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While the majority of b2b marketers are now using social media as part of their marketing efforts, they are still exploring how to integrate social with search and measure the results, according to an exclusive study by BtoB and Business.com.
Social Media and Executives Don't Mix
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In a great post titled "Why Executives HATE Social Media" from the executives at DemingHill, we get an unfiltered viewpoint - straight from the executives - on why they hate social media, but could eventually learn to love it. It's an excellent post, but also a very long one, so I've listed my six main takeaways below.
Social: The Next Frontier of Behavioral Targeting?
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This year has never been bigger for social media. Facebook has more than 500 million active users, Twitter obtains over 300,000 new users a day, and YouTube exceeds 2 billion views per day. Devices designed to support social media, from Droids to iPads, are selling out before they hit the market. Even old standby brands like Old Spice are finding a new home in social media.
Social Media Marketing - The Japanese Way
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In 2010, there's no doubt that social media is a very important part of a company's Internet marketing program. This may sound bold, but I think that social media marketing really started in Japan. It's no surprise since the Japanese are very sociable people. We value communication and social interaction, and love to belong to groups with people who share similar interests. And, of course, we practice these in a very harmonious way.
Going Viral With Your B2B Marketing: Q&A With David Meerman Scott
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Viral marketing has been all the rage in recent years: Companies are intoxicated with the idea of creating the next video that spreads across the Internet and becomes a viral sensation. But for every successful viral effort there are countless attempts that totally miss the mark. Here's where David Meerman Scott comes in. Scott understands why ideas spread in a Web 2.0 world, and he educates his clients on why the "old school" rules of PR and marketing are totally irrelevant in a time of content-sharing on YouTube and Twitter....
