CEOs Love Pie: The B2B Social Media Case Study, Part 2
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My previous post described the social media adoption gap that our B2B marketer survey identified, and it noted that social media curmudgeons among the B2B C-suite were largely to blame for it. I then promised a 3-part guide for building a B2B business case to win over those C-suites, but then only managed to deliver one of the lessons, which involved widening your CEO’s perception of what constitutes social media.
Conversations that Aren’t about Mel Gibson: the B2B Social Media Case Study, Part 1
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A couple of months ago, White Horse released the results of a survey comparing adoption of social media marketing by B2B companies vs. B2C, looking at issues of staffing, management buy-in, and the use of specific tactics.
Using Email Marketing to Boost Social Presence
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A majority of email marketers are now making efforts to integrate social media into their campaigns. An April 2010 survey by interactive and email marketing agency eROI found that two-thirds of US marketers were doing so, and June 2010 research put the number who had integrated social and email, or planned to this year, at 71% worldwide.
But the vast majority are still focusing on the basics rather than more sophisticated techniques for integration.
A 3-Month Plan for Adding Social to Your Marketing Mix
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Social media is now the norm. Everywhere we turn, a high-ranking businessperson, blog, or magazine is pressuring us to replace traditional, "outdated" marketing methods with cutting-edge social media techniques. And without question, there is a lot to be said for social media's brief yet transformative history. But if you're like most marketers, you likely use some combination of search, display, and email marketing. These media have fueled your business with sales and leads for years.
Coping with the Email Marketing Future: Principles + Practicalities
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I’m terrified.
And I’ve been terrified for 12 years, ever since I built my first website and sent my first marketing email.
Why?
Because out there on the Interweb are a heap of people working away to develop new tools and technologies and applications and algorithms and channels and content and devices and designs and software and sites and things we’ve never heard of yet.
Match Your Blog’s Metrics to Its Goals
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One of the biggest issues companies continue to have about blogging (and social media in general) is: “How do we tell if it’s working?’
SocialTech 2010: 6 Ways to Generate and Nurture More Leads on Twitter
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Now more than ever, lead generation for the complex sale is a long process of developing relationships with your prospects. Gone are the days of just getting names and making calls. Since Twitter is a fantastic way to build new relationships, it makes sense that B2B adoption continues to grow. However, because it’s still a relatively new channel, many B2B marketers struggle with how to use it and aren’t harnessing its full potential. With that in mind, here are 6 ways to generate and nurture more leads on Twitter.
Corporate Social Media: Think Outside Your Own Discipline and Integrate Your Tactics
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Ambal Balakrishnan from ClickDocuments looks with Dave Fleet of Thornley Fallis Communications, at the fact that social media goes corporate and asked Dave to share some thoughts and tips.
Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media.
eROI: Marketers Place Little Importance on Consumers' Mobile Experience
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With over 285 million mobile phones in the U.S., and more than 70 million smartphones, you would think that marketers were ensuring their email and online offerings were maximized for such devices. Think again.
According to a recent survey from eROI, marketers are being lackadaisical when it comes to ensuring consumers can enjoy their digital content on a mobile device.
Of the 500 or so B2B and B2C marketers surveyed by eROI, just 31.6% believed optimizing digital content for mobile devices was "important".
Introducing the Ultra Managed Inbox
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Caught up in our own inbox placement tracking, marketers often forget that mailbox providers like Yahoo and Hotmail are also competing for subscriber attention and loyalty. Retention for them equals active users of the email service - and lower abandonment of inboxes due to clutter and excessive spam.
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