Artful Use of Email Gives American Ceramic Society Triple-Digit Sales Spike
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The 110-year-old American Ceramic Society (ACS) has been publishing magazines since 1953, but it only committed itself to digital communications, including email and e-commerce, in 2007. Since then, though, the non-for-profit organization has expanded it reach to more than 60,000 subscribers in 100-plus countries.
Using Email Marketing for Recruiting
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Email marketing isn’t just for selling your brand or your products. It can also be used successfully to market your company to potential job candidates, something Kelly Sego, marketing communications coordinator for nursing at Clarian Healthcare Systems, discovered.
Salvation Army Mobile-Optimized Email Campaign Sees 55.3 Percent Clicks to Donate
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The Salvation Army turned to a mobile-optimized email campaign to reach on-the-go consumers, with 55.3 percent of recipients clicking directly to the donation form.
The charity wanted to reach busy holiday consumers and allow them to participate and donate regardless of how they were receiving the communication. The Salvation Army tapped Web2Mobile’s Email2Mobile and Artez Interactive for the donation portion of the campaign.
5 Big Brand Case Studies Every Marketer Should Know
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Many big businesses have begun to experiment with social media, and have dove head-first into the world of Twitter, Facebook, YouTube, and beyond. While others still remain traditionally skeptical of the new metrics and pull-instead-of-push approach, companies such as Southwest Airlines and Ford have proven the success of incorporating these new platforms into the company culture.
Campaign of the Month: Turn On, Tune In, Sleep Out
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IT is not something many people will associate with being homeless. If you're sleeping rough surely one of the last things you would need is an IT vendor. Eleven years ago Ken Deeks, founder of Byte Night and director of the Amber Group, set out to prove otherwise.
Byte Night is an annual event – which this year ran across five regions – where hundreds of people working in the IT industry in the UK give up their bed for a night to experience a little of what it's like to be homeless to raise money for Action for Children.
Case Study: Boosting your Reach With an Email Series
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In marketing, there's a saying that people need to see your message three to five times before it sinks in. There are also some things you want to express that are somewhat complicated, so being able to feed the key benefits to readers in small bites helps with comprehension. In these instances and others, a series of email messages can often be more effective than a single missive. Here's an example of an email series that increased unique metrics by 100 percent or more, broadening the reach of the message.
Here's a case, by the numbers...
Banana Republic 09/09/09 Sale Email
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Retailers often come across as a flock of sheep in the inbox. All promoting the same events in unison (Labor Day, Gifts for Him, Father’s Day…) the repetition can cause subscribers to tune out.
Which is why it was clever of Banana Republic to shake things up with a lesser known event...
Shoeline.com Gain 46% More Facebook Fans with Single Email
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Frank Malsbenden, President of Vision Retailing Inc., the parent company of Shoeline.com, shares the results of this Facebook email.
{ Click here to view email }
Subject line: “Love shoes? Follow us on Facebook and join the club!”.
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Case Study: A Success Story in Bilingual Social Media
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Serving customers in multiple languages has long been the practice in Canada, where both English and French are the official languages. Thus, at MTS Allstream, fully bilingual websites have been the norm since the mid 1990s. This includes the company's external-facing website as well as its intranet.
Case Study: An Amusement Park Email Misses the Mark
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Today, we'll look at a company that has the budget and resources to do email right, but still misses the mark. Some things about this email are done well. But the mistakes are basic, and no matter what your budget, you should be able to avoid them.
Email should be fun -- and profitable for your company.
Think big companies are better at effective email marketing? Think again...
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