Buying Email Address Lists? Here’s What I Show People…
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I get a lot of questions, and many are essentially about finding short cuts to email marketing success. Hey, we all like short cuts: can’t blame a marketer for asking.
If I knew any, I’d have already written about them.
Match Your Blog’s Metrics to Its Goals
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One of the biggest issues companies continue to have about blogging (and social media in general) is: “How do we tell if it’s working?’
SocialTech 2010: 6 Ways to Generate and Nurture More Leads on Twitter
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Now more than ever, lead generation for the complex sale is a long process of developing relationships with your prospects. Gone are the days of just getting names and making calls. Since Twitter is a fantastic way to build new relationships, it makes sense that B2B adoption continues to grow. However, because it’s still a relatively new channel, many B2B marketers struggle with how to use it and aren’t harnessing its full potential. With that in mind, here are 6 ways to generate and nurture more leads on Twitter.
Assumptions And Opt-Out: A Deadly Combination
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Like many topics in the world of email marketing, one seems to be rearing its ugly head quite a bit lately: opt-out.
Sushi Maki Maki Doodle Napkin Registration Program
I was in Miami attending the MarketingSherpa show in Jan '10 and went to sushi one night and this caught my eye as I was waiting for a delicious Betty Roll (Spicy Yellowtail, cucumber, and avocado). This is pretty clever I thought. I didn't sign up there, but went back to their website later to and there was no email capture to be found. What??
Chipotle to Boost Charitable Donation with ‘Junk Email’ Campaign
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Chipotle Mexican Grill Inc. wants your junk email.
The Denver-based burrito restaurant chain will double its donation from $50,000 to $100,000 to The Lunch Box, a national nonprofit organization that helps feed children, if its new goal of 1 million junk emails is reached by August.
Chipotle (NYSE: CMG) started a campaign encouraging Americans to forward their junk emails to nojunk@chipotlejunk.com. The more junk mail forwarded to Chipotle, the more money the company will donate.
The Sum of the Parts, Part 6: Reactivation Emails
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Welcome to the sixth article in our series “The Sum of the Parts,” in which consultant Rob Galkoff discusses the elements critical to successful email marketing.
How much does it cost you to recruit a new customer? Let’s say $50, as it’s a nice easy number. Do you ever put a value on the cost of losing a client?
How to Deal with the Privacy Problem
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When is the best time to reveal an ad targeting initiative to advertisers that has the potential to creep out consumers in new and exciting ways?
I'll give you a hint. It's not while there's draft legislation on the table for consumer internet privacy in the U.S.
How Well Do You Know BT?
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For businesses, the art and science of effectively listening to consumers is rarely devoid of controversy. And no discipline of direct digital marketing endures more of this controversy than behavioral targeting.
Email Preference Centers: A New Way of Thinking
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Gentlemen might prefer blondes, but do you know what your email subscribers prefer? As we all know, making your emails more relevant to your audience enhances their likelihood of getting read and clicked on, in turn driving revenue. Marketers can get a read on what interests email subscribers through the use of a preference center, a single page that not only opts customers into an email stream, but also asks for specific interests. For example, a retailer might ask whether a new subscriber wants to hear about men's or women's apparel, electronics or appliances.
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