Do Re-engagement Campaigns Pay Off?
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It happens to all of us. A significant part of our list does not open our e-mail marketing messages. Whether it's 50 percent or 80 percent of your list, non-responders are a reality of our business. Yet, most e-mail marketing experts never publicly share strategies or thoughts on how to re-activate these non-responders. Sometimes I wonder why.
What Needs to Change in Email Marketing
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The first month of 2010 provided more email marketing industry merger and acquisition action than in the past two years (based on my unscientific tracking). In Q1, we saw boatloads of new studies demonstrating email as being the primary driver (and beneficiary) of social media.
Marketing to Millennials
One size doesn’t fit all. Target your target.
Are you limiting your marketing efforts? Research has shown that millennials (ages 18-25) around the globe communicate across all online platforms, giving marketers multiple points of engagement. Results from Epsilon’s Global Consumer Email Study of over 4,000 consumers shows that millennials differ from other age groups when asked about their choice of primary online form of communication. Another significant finding of the study is millenials receptivity to frequent permission-based emails. This can significantly impact a marketer’s bottom line by effecting online and offline behaviors.
In this report you will learn:
- How to tailor your marketing efforts
- Leveraging campaigns across multiple interactive channels
- Differentiating usage of media across consumer age categories
Flying High: Measuring the Value of Email Marketing for the Travel Industry
MAUI for $100 a Night!!
Now that we have your attention! We have all seen the ads as we browse the Internet for that long desired sun-soaked dream vacation. Over 90% of respondents find email to be a valuable way to learn about new offerings from travel companies. But how do these companies cut through all the noise to reach your loyal travelling customers?
Email is both a cultural and marketing phenomenon. The travel industry was one of the first industries to enter the ecommerce arena and therefore travel consumers have a high comfort level when it comes to multi-channel email and web marketing activities.
Rethinking the Relationship Between Subject Line Length and Email Performance
Marketers, start your subject lines!
The topic of subject line length receives a lot of attention in the industry press. The general thinking is that shorter subject lines make for better overall email performance – measured in opens and clicks.
Yet despite the attention, Epsilon research shows that the correlation between subject line length and response may not be well founded. More important instead is word order, with more emphasis placed on positioning the content. In other words, marketers should rethink their overall strategy.
Holiday Trends and Benchmarks
Naughty or Nice - Santa isn’t the only one checking his list twice this year
This year, it will be the upmost importance to understand previous holiday season consumer behavior, both good and bad (just like Santa). Wary and procrastinating consumers are clicking through and making purchases, enticed by deals and bargains.
Holiday season marketers are competing for consumers’ attention in a difficult economy. It is vital to your campaign to incorporate data and analytics, and test strategies to make the most of your marketing spend and break through the message clutter.
The Multichannel Integration Imperative: 15 Actionable Ideas You Can't Afford Not to Know
The customer is in control of the shopping experience. So how can marketers improve the customer experience while also driving sales? Effectively using the data you have as well as capturing other key data is key to success. Learn from Epsilon's expert retail marketers - strategies and stories for improving the shopping experience for customers and grow sales.
Real-Time Messaging: Customer Engagement 101
New Customers, New Messaging, New Opportunity ... All in Real Time
In an age when consumers are able to interact in many channels and receive relevant information twenty-four hours a day, seven days a week, marketers must capitalize on each and every interaction; real-time messaging is the tool to do just that and more. As a customer engagement vehicle, real-time messages deliver immediate one-to-one communications that are targeted, relevant and timely.
Best Buy Reaps the Rewards from Successful Customer Loyalty
Loyalty programs are a key driver of customer acquisition and retention. Register today to view this exclusive webinar and learn strategies for your customer acquisition and retention marketing planning and how loyal customers truly are drivers of revenue.
In this webinar you will learn:
The Influencer: A Consumer Voice With Legs
Put Your Money Where Your Mouth Is
These are trying times for marketers. Budget restrictions require they accomplish more with less, while at the same time consumers are increasingly difficult to engage. Marketers face the arduous task of generating greater sales returns on smaller advertising allowances and connecting to a broader public with fewer resources. All the while, an increasing number of channels are vying for the shopper’s interest, creating unprecedented competition.
Against this backdrop, consumers have become exceptionally savvy, ferreting out third-party information on products before investigating a brand’s own material. Oftentimes, this means seeking out recommendations from others, online or in person, before making a purchase decision.
So how, in this arena, do marketers leverage their limited resources in a way that translates to higher product sales and brand recognition? Extensive research indicates it is pretty straightforward: Word of Mouth, an approach that harnesses the innate behavior of a unique group of consumers, known as influencers, who are willing to extend the reach of your efforts through talkability.
