Recharging Credit Card Marketing to Meet Evolving Consumer Expectation
Create one-to-one conversations and long term relationships with your customers.
Lead the charge! According to a recent study by Epsilon, more than half of consumers surveyed were unsure of what credit card company they were going to use when opening up a new account. This represents a huge opportunity for credit card marketers to engage these undecided consumers.
Holiday Planning 2010
The live webinar was held on Thursday, July 22nd at 2:00 p.m. EST / 11 a.m PST
The holiday months are traditionally marked as the top potential revenue earners of the year. Now is the time to prepare to make the 2010 Holiday Season exceed expectations.
Holiday Trend Report 2010
Merry Marketing Tips
According to Epsilon’s Holiday Trend Report, creating a unique experience for customers across multiple channels will help marketers break through the clutter during the 2010 holiday season. Based on analysis of the 2009 holiday season, the research examines channel-specific trends, days of the week and weeks that were best for reaching consumers and how these trends compare to previous years.
Tips for multichannel marketers as they plan for the 2010 Holiday Season:
Nielsen: Marketers Not Making Most of Boomer Demo
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First, the definition of a Baby Boomer: born between 1946 and 1964. That is an 18-year span of people who have recently retired or who are pushing toward retirement now. Most own their homes, are affluent, they are adopting new technology and they're involved. With community, with family, with churches and associations.
And don't forget, they are purchasers. Nielsen points out that:
• Boomers spend 38% of the total consumer package goods dollars
• Still, CPG brands only allocate 5% of their budgets to boomer-targeted ads
Report: Consumers Prefer Receiving Credit Card Information Via Email, Targeted Approach Best For New Business
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Marketers able to mount multichannel, highly targeted ad campaigns are well positioned to capture a piece of the lucrative credit card business, according to new research from direct marketing agency Epsilon.
Email Still Driving Shopping over Social
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Several retailers can attest to the sometimes overwhelming power of promotional messages on social channels. But despite the hype of viral coupons testing retailers’ agility, studies suggest email is still the more effective promotional channel.
Publishing Lags Behind Other Industries in Email Open Rates
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Do publishers have a harder time enticing readers to open emails than companies in other industries? A quarterly look of North American email trends by marketing firm Epsilon found open rates for business publishing and consumer publishing continue to sit on the lower end of the spectrum compared to brands in other markets ...
UK Retailers Need to Improve Their Email Marketing: Study
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The UK's retailers are actually getting worse at email marketing, as many are failing to follow best practice guidelines, according to a new report.
This is the verdict of dotMailer's Hitting the Mark study of 36 UK retailer's email marketing efforts, which places HMV and Republic at the top of the class, with Currys in last place.
Some highlights from the report:
Q1 2010 North America Email Trends and Benchmarks
Epsilon and the Email Experience Council released the Q1 2010 North America Email Trends and Benchmarks Results. The email channel remains a valuable means of communication for both marketers and consumers alike. With consistent performance in the early part of 2010, email will continue to be a crucial component of multichannel marketing campaigns that drive a more engaged customer. The best way to take advantage of this tool is to listen to customers – understand their preferences, behavior, wants and needs. With all of this relevance drawn from customer intelligence, communications can be tailored and delivered across channels to drive desired behavior for marketers and provide the most relevant information for consumers.
Father’s Day Email Roundup: More Than Just Grills
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Poor Dad! It seems the only way to get offspring to buy a gift for Father’s Day is to bribe them with discounts and free shipping. At least that’s what the Father’s Day marketing emails I received would have you believe.
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