Using Triggered Marketing to Boost Your ROI

Phil Hussey

A marketers' ability to immediately respond to a customer's behavior can be the difference between revenue generation and missed opportunities. Here's three tips to make micro-targeted, high ROI trigger programs a bigger, more profitable portion of your marketing budget.

1. Build an engaging preference center.
A preference center addresses two issues: demonstrating value and easing customers' concerns about their data. A preference center gives customers control over the data they provide, and in some cases enables them to "tune" the use of behavioral response data.

When it comes to preference center data, honesty is the best policy. Don't be afraid to ...

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