Privacy Restrictions May Open Ad Targeting Doors

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Industry responses to government could boost behavioral targeting spending. With the effective mixing and mining of audience data becoming increasingly important to online advertisers, the role of behavioral targeting has grown more central.
 
eMarketer estimates online advertisers in the US will spend more than $1.1 billion on behaviorally targeted advertising. By 2014, spending will hit $2.6 billion. The estimate represents steady growth rates of about 20% from 2009 through 2014.
 
The figures include spending on online ads displayed to a select audience whose interests or intentions are revealed by Website or ISP tracking data, audience segmentation or predictive analysis.
 
Behaviorally targeted ad dollars will rise as a proportion of online display spending from 14.2% in 2010 to nearly 20% by 2014, when ads targeted based on interests or intentions will account for 7.6% of total US online ad spending....