8 Marketing Blunders to Avoid

Author:

Jim Nichols

Source:

While the world economy has been bouncing back of late, we are all more than aware that the recovery is fragile -- and so are many of digital's companies, small and large. Thus, it's more important than ever for us to be smarter and learn from our own mistakes, as well as the mistakes of those around us.
 
The beauty of digital is that there have been so many initiatives in this fragmented arena that history's lessons come fast and furious. And yet, it's human nature to assume that our individual situations are somehow unique. We are, of course, wrong.
 
I say "we" because I have made such mistakes many times over the years, dashing down the seductive path of feeling my challenges are unique, only to realize some months or years later that, nope, my situation was not at all special -- and that I am at square one just like those who came before me.
 
There's an adage that says the essence of stupidity is doing the same thing over and over while expecting different results. Here's my take on eight things we all need to avoid doing again...
 
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