6 Steps to Successful Behavioral-Based Trigger Marketing

Andrea Krohnberg

It's the marketer's dream -- delivering the most relevant message to the willing customer, at the right time, via the right channel. Achieving that dream requires a profound understanding of your customers and the capability to tailor marketing campaigns to fit their lives.

But it can be done -- through behavioral-based trigger marketing. Fundamentally, trigger marketing means communicating with customers at preplanned points in time. These communications aren't driven by dates on the marketing calendar. Rather, the customer decides when a communication occurs through prompts captured in a data collection and analysis system...

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