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Some email marketers see the rise of social media and mobile communications as a threat to email's dominance. Not so! Each channel can integrate with your email marketing program to expand its reach and ROI.
But, which channel should you choose? You could opt to spread your messages via social media -- Facebook, MySpace, Twitter, LinkedIn and other social networks. Or, should you first add mobile marketing and optimize your email messages for viewing on mobile devices?
The answer, as it is with so many aspects of marketing, is "It depends." There's no single solution that meets all market needs. Each one can help you build your brand, acquire and retain more customers and deepen engagement.
In the end, base your decision on the type of people you market to, (customers, subscribers, users or prospects) and what you hope to accomplish with your campaigns...
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