What is the Difference Between Social Programs and Socialized Email?

Author:

Kara Trivunovic

Source:

As marketers continue to evolve their social networking strategies, it is important to remember that email remains one of the most cost-effective and, if executed properly, the most beneficial tools within their marketing tool boxes. Marketers can use email to increase the effectiveness of their social channels and as a way to identify their most engaged and vocal customers and recipients. Combining the reach of email with the power of social networking helps to achieve that marketing “sweet spot”—the right offer to the right individual at the right time.
Social programs are developed for exposure and interaction solely within the social networks and blog space. Programs often include some outlet for interaction that a user can experience and then share with contacts within their network. The interaction can be via a survey, quiz, game or other online, interactive component.
 
Socialized email requires marketers to ...