Using Email Marketing for Recruiting

Author:

Karen J. Bannan

Source:

Email marketing isn’t just for selling your brand or your products. It can also be used successfully to market your company to potential job candidates, something Kelly Sego, marketing communications coordinator for nursing at Clarian Healthcare Systems, discovered.
 
Clarian Healthcare Systems is a multihospital organization located in Indianapolis. As in many other locations across the U.S., finding nursing candidates in that area is a highly competitive endeavor, which is why the organization has a dedicated nursing recruitment department separate from human resources. Over the years Clarion Healthcare Systems has tried a variety of recruiting methods including TV spots and billboard ads, trade shows, radio outreach, direct mail and print. However, as the economy lagged and the demand for skilled nurses grew, the company realized it needed to try something different...
 
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