Top 10 Reasons Your Company Is Not Ready For Social Media

Author:

Steve Slivka & Patrick Berry

Source:

Of course we are grateful that a key outcome of the rush to social media is how it supplanted the incessant buzz on SEO/SEM–two of the least dynamic acronyms in the buzzword compliant world of digital advertising. With that said, this article is not interested in extolling the virtues of social media. There is probably great information within this document from other SoDA agencies already making this point. If you need to be sold on your participation at this point, you are probably much better off waiting for the next big digital trend. The POV here from Colossal Squid Industries is to deliver the bad news that you (and your company) are simply just not ready for social media.
 
So here we present for your consideration the "Top Ten Reasons Your Company Is Not Ready for Social Media."
 
10. You want to know everything about your consumer. Now. Answer this–would you like to know everything possible about the 15 people that presently visit your site, or a little bit less about a lot more people discussing your brand? Social media is like dog food. Bite-sized chunks over time. Also, if you are going to create your own community, be prepared to drive to it (more on this later).
 
POV: Investing in social media requires a leap of faith. It’s about making your brand relevant within the space versus shoving traffic down through the purchase funnel. It can be about that, but not until you’ve shown some value and built some trust. Key performance indicators lie not in Google Analytics but in social media monitoring tools like Radian 6 and others. Much can be learned by listening to organic conversations.
 
9. Facebook isn’t big enough...
 
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