Socializing with the Fortune 500

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A longitudinal study from the University of Massachusetts Dartmouth Center for Marketing Research shows steady uptake of social media marketing activities by Fortune 500 companies, with Twitter a clear winner.
 
Fortune 500 firms increased adoption of public blogs from 16% in 2008 to 22% in 2009, according to the research. A plurality of these blogs belong to the 100 largest companies in the group, though smaller companies ranked 401 through 500 gained share from 10% to 18% of the total over the time period.
 
Even more Fortunate 500 companies have a Twitter account—35% (Twitter usage was not studied in 2008). Four out of the top five corporations on the list post regularly to their Twitter accounts. As with blogs, the top 100 companies have the greatest share of social media presence...