Sending Survey Emails? Learn From Orbitz’ Example
- Author:
- Justin Premick
- Source:
-
Orbitz has been my online travel site of choice for years – I’ve strayed occasionally, but they always seem to be where I end up booking.
Most recently, I booked a hotel room in Philadelphia through them for New Year’s Eve. The day I checked out, this email arrived in my inbox:
Triggered survey emails like this are a nice touchpoint that can help a brand learn more about its customers and create a better experience for them in the future.
The challenge, of course, is getting people to:
- Actually take the survey; and
- Provide useful information.
Sure, you can offer a reward to people for completing the survey (this takes care of #1), but you’re likely to get people flying through the survey just to get the reward (which causes a problem with #2). So how do you get quality survey data from a high proportion of your subscribers?
I think this email does a great job at achieving both aims. Here’s why...
