Mind the Generation Gap

Author:

Helen Leggatt

Source:

Marketers looking to fine-tune their campaign targeting should be interested in new data from Nielsen concerning the unique shopping needs and wants of each major generation in the U.S.
 
Each generation has its own unique quirks and attitudes be it in music, fashion or even shopping preferences. For marketers, understanding what drives each generation to part with their cash, and where they do it, is critical to campaign development.
 
"Observers of popular culture have long known that in large part, generations look alike, think alike, dress alike, vote alike, live alike, and share a similar attitude toward life and leisure activities," said Todd Hale, Senior Vice President, Consumer & Shopper Insights, on the Nielsen blog. "That theory certainly holds true for shopping."
 
Nielsen analyzed the four major generations in the U.S. to give an insight into...