Marketers Struggle to Stay Ahead of Social Media Curve

Author:

Frank Reed

Source:

While it should come as no surprise that the rapid fire pace of social media change can be dizzying, it doesn’t make it any easier for marketers to stay ahead of the game.
 
emarketer reports on a study conducted with marketing executives asking just how tough it is to stay ahead of the social media wave. The study was conducted by The Creative Group and found that the majority of executives surveyed are being challenged by the pace of change in social media.
 
Honestly, I call BS on the 35% that said it’s not challenging. Why? Because no one knows everything about social media. I figure those are the folks that never admit anything anyway so they are more like outliers (or maybe just liars?) anyway.
Just because it is a challenge to keep up with the change doesn’t mean you don’t try. Here are where these executives are turning to in order to get ‘edu-ma-cated’ on social media.
 
In reality, it is actually not even the executives that are in the greatest need of being aware of these trends and the like since they usually don’t get their hands dirty. Could this be a bigger part of the reason that staying ahead is tough?
Most marketers rely on ...