Joint Study by ABM, ANA Offers Direction to B2B Media Companies

Author:

Sean Callahan

Source:

More than two-thirds of b2b marketers plan to decrease spending on print advertising in the next “two to three years,” according to “The B-to-B Marketing Leadership Study,” which was released last week.
 
On the other hand, the same study found that 67% of b2b marketers plan to increase spending on social media efforts in the same time frame. Additionally, 64% of the study's respondents said they planned to boost digital spending.
 
The study was conducted jointly by American Business Media, the Association of National Advertisers and consulting firm Booz & Co. Among the purposes of the research is to help b2b media companies grow their businesses in this time of transformation of the industry.
 
Click here to read the full article. The study was conducted online earlier this year and included the responses of 132 marketing executives in such industries as energy, manufacturing and technology. Marketers from FedEx Corp., IBM Corp. and Siemens participated in the study.
 
Clearly, the study shows that ...
 
Click here to read the full article.