An Inventor's Shocking Forecasts for Marketing Technology

Author:

Jodi Harris

Source:

Renowned futurist and inventor Ray Kurzweil shares his bold predictions on virtual environments for marketing, the effects of an accelerated technological pace, and how information will transform communications.
 
Article Highlights:

• Targeted advertising will someday be based on a deeper understanding of the specific personality, desires, and needs of each consumer
• We will ultimately be spending most of our time in a blend of virtual and real reality
• The technologies that succeed in the marketplace are the ones that meet our basic human needs to communicate and socialize

 
iMedia Connection: As a renowned futurist and inventor, your areas of focus have been in fields as diverse as speech recognition technology to artificial intelligence to healthcare and lifestyle issues. How did you become interested in the ways technology touches the marketing industry? ...