The Importance of Relevance and Knowing Your Target Audience better

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Recently, I read a post by Mark Haslan on the small business and graphic design news blog of OvernightPrints called ‘Improving relevance, targeting can boost marketing ROI’, based on some recent data from eMarketer.com. Since it’s about relevance and customer-centricity I decided to cover it. Consumers are bombarded with an infinite number of advertisements and promotional messages. So, if something does not seem relevant to them, they immediately discard it. This consumer behavior spells out a new success mantra for all online marketers – keep relevance in your mind when devising your marketing campaign. A thorough research into consumer tastes...