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Customer reviews and other forms of word of mouth make great fodder for email campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of email and user-generated content include driving community participation and using trusted words of customers to market products.
Email encourages consumers to engage with your site – and your brand.
Online customers expect personalized emails about the status of an order; however, an email two weeks after a purchase asking to review a purchase is, unfortunately, much less common. To work well, these post-purchase emails continue to ...
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