How to Integrate Mobile Into All Your Campaigns

Author:

Tim Jemison

Source:

As mobile continues to emerge as an increasingly important marketing channel, marketers are facing a new set of challenges and opportunities in the struggle to find the most effective means for engaging consumers on their mobile phones.
 
To date, mobile marketing has been regarded as a stand-alone channel, lacking integration with other key marketing initiatives. As a result, companies typically approach mobile as a series of independent initiatives such as "a text campaign," "a mobile website" or "an app."
 
Instead, mobile needs to be viewed as an additive component of every marketing program. Mobile has the unique ability to drive interaction and brand engagement from traditional advertising activities and to connect consumers with the brand, offers, and promotions with a unique sense of individual attention.
 
We have evolved since the days when traditional marketing and advertising urged consumers to pick up their phone and "Call Now!" Today, phones are not simply a communications tool but an interactive marketing channel that can be used to elicit a response, engage the consumer, and deliver results.
 
It's time to start thinking about mobile marketing as a component of the overall marketing mix and as an overlay for all types of marketing and advertising. In the same way that "online" has evolved to become "digital," and is now an integrated part of virtually every marketing campaign, it's time for marketers to stop thinking about mobile marketing as ...
 
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