Five Ways Not To Squander The Subject Line

Author:

Andrew Robinson

Source:

As noted in recent Email Insider posts, emails are most likely to get opened not only when they are personalized, but also relevant to the recipient. This is especially true for the subject line. A mere 50 characters (the length of a typical subject line) are all you have to grab the attention of readers, enticing them not only to open your email, but to take the desired action rather than report the email as spam. For consideration, we share the top five insights for writing subject lines that are not squandered, but rather ensure campaigns are destined for success.
 
Tip 1: Read the newspaper. Do you want to develop subject lines that result in higher open rates? Pick up your local paper. News headlines provide an excellent example of how to highlight an important point with brevity. A good headline, and, by extension, a good subject line, is short and intriguing enough to compel the reader to read on. Where possible, the subject line should clearly state what readers can expect from your e-mail: what's in it for them or what you want them to do as a result.
 
Tip 2: Remember your objective. Your objective should drive the content of your subject line. Before developing your subject line, think carefully about your objective as it is key to the success of your email. If your objective is for your readers to buy something, your subject line should reflect that call-to-action. Ideally, try testing your subject lines ...
 
Click here to read the full article.