Email Testing Inspiration
- Author:
- Ed Henrich
- Source:
-
Testing is a crucial aspect of marketing. Without it, you're never quite sure what caused a campaign to succeed or fail, where to spend your money, how to avoid repeating mistakes, or how to optimize your campaigns for best results.
Do your subscribers behave the way you think they will, or do their actions defy conventional wisdom or best practices?
Testing can be a challenge, especially if you're not sure where to start or what to test, or if your management is unwilling to budget time and money to test.
There are four elements to a great testing methodology:
- Be curious, be careful.
- Plan.
- Be optimistic. Don't give up.
- Learn.
Couldn't you use a little inspiration and motivation right about now, either to give testing a try or to take up the cause one more time with your management?
Finding Inspiration in Unusual Sources
I often find inspiration in reading materials that range far beyond the usual best-practice guidelines and advice you can find in columns like mine.
I'm not disparaging practical how-to tips, advice, tactics, and strategy, all of which you need to assemble the basic parts of an effective testing program and to get management buy-in.
However, sometimes material outside the marketing spectrum can give you the mental clarity to focus your thinking and inspire you to go back into battle for the cause...
Clickhere to read the full article.
