Corporate Social Media: Think Outside Your Own Discipline and Integrate Your Tactics

Author:

J-P De Clerck

Source:

Ambal Balakrishnan from ClickDocuments looks with Dave Fleet of Thornley Fallis Communications, at the fact that social media goes corporate and asked Dave to share some thoughts and tips.
 
Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media.
 
Dave Fleet, Account Director at full-service Canadian communications agency Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.
 
Here are some of Dave’s tips, predictions and marketing actions for the usage of social media in businesses. We start with some predictions.
 
Organizations consider social media more seriously
 
If 2009 was the year where social media began to break properly into the corporate world, 2010 will be the year that companies start to fully integrate social media into their marketing efforts.
 
Boundaries continue to blur...