Case Study: Boosting your Reach With an Email Series

Author:

Jeanne Jennings

Source:

In marketing, there's a saying that people need to see your message three to five times before it sinks in. There are also some things you want to express that are somewhat complicated, so being able to feed the key benefits to readers in small bites helps with comprehension. In these instances and others, a series of email messages can often be more effective than a single missive. Here's an example of an email series that increased unique metrics by 100 percent or more, broadening the reach of the message.
 
Here's a case, by the numbers...