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If you are aware of SAS, a company located in Cary, NC then you understand or have a need to understand business analytics. As the largest privately-held software company in the world, SAS often flies under the radar because what they do isn’t sexy. Instead, it is necessary.
Necessary business functions don’t get the same attention or play that the exciting new and ‘edgy’ companies get. SAS is OK with that though. If you’ve ever visited their campus and saw how they treated their employees, you may quickly value necessary over sexy. A result of this reverence for their employees, the company merited the top spot on Fortune’s Top 100 Best Companies to Work For list this year. Actually you can find the company somewhere on that list just about every year but this year it’s number 1.
So what does a company that provides some of the most advanced business analytics software and services do to better reach out to customers and prospects? Turns to social media. That’s right, it moves toward what many see in the B to B space as a potentially risky practice. If any company was able to assess risk though, SAS is it.
As part of a continuing effort to give our readers some real life examples of social media in action we are looking today into the B to B space. I have had the pleasure of getting to know the Social Media Manager for SAS, Dave Thomas (On Twitter he is @DavidBThomas). As a social media practitioner he is very good. Here are some insights offered as he guides SAS through the social media maze...
