And The Digital Marketing Survey Says: Revolutionize and Prosper

Author:

Gayle Kesten

Source:

What could be considered some positive news to have emerged from the prolonged, depressed national economy is the boost some marketing pros expect to see in the growth of digital marketing.
 
This is but one of the observations that came to light in the recently released “2010 Digital Marketing Outlook” report from the Society of Digital Agencies (SoDA). SoDA last year teamed with CMO.com to survey more than 1,000 senior marketing executives—from traditional and digital shops, as well as their clients—to gauge their investment plans.
 
Roughly two-thirds believe current economic challenges will increase their use of digital marketing during the next 12 months, according to the report (see related chart).
 
“Among the worst headlines of 2009, digital has continued to revolutionize and prosper,” said SoDA chairman Richard Lent, in the report. “Facebook and other social networks connect hundreds of millions of users daily, over two billion apps have been downloaded from the Apple App Store in its inaugural year, and global mobile usage has reached an astonishing 4.1 billion handsets and counting.”
 
The challenge for CMOs is to keep pace with consumer preferences...
 
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