10 Tips for Building a Revenue-Generating Mailing List for Email Marketing

Author:

Wendy Lowe

Source:

While philosophers debate the metaphysical and the physics of whether a tree falling in a forest makes a sound when no one is around to hear it, small-business owners are more concerned about the realities of email-marketing programs.
 
If no one's reading the email campaign, no matter how great it is, it's not going to make any noise for your brand or your sales.
 
The start of a great email list is one that is filled with customers and prospects who have said yes to receiving information from you and who will be moved to action if the time or offer is right.
 
But the list needs to grow if you want your business to grow. Asking for an email address at the end of a phone call is a good place to begin, and there are several other ways to add to your list.
 
Follow these 10 tips, and soon you'll have an email list that helps win business—and is the envy of your competition...
 
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