Keeping The 'Real World' In Social Media

Author:
Bryan Boettger
Source:

By far the biggest mistake marketers make is thinking social media is an insular activity that is strikingly different from the "real world." But the "real world" can't exist without social media, and social media can't exist without the real world.

Failing to connect the digital world and physical world is sure to create two types of failure...

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