Why Merchants Need to Take a Look at Pinterest

Author:

Blair Lyon

Source:

While Facebook and Twitter continue to dominate the attention of marketers, retailers are wondering what the emerging visual pinboard known as Pinterest means to their business.
 
According to Shareaholic, Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. Our own internal data shows that total referral traffic from Pinterestincreased almost 300 percent between July and December 2011 for five specialty apparel retailers. The website is especially popular among women, who account for 58% of Pinterest’s traffic, according to Experian Hitwise.
 
Given the power of Pinterest to drive website traffic, it is critical for brands to consider a strategy for using Pinterest. Here are some tips to get started:...