Using Social Media to Widen Your Sphere of Influence in B2B

Author:
Jasper Bell
Source:

Thought social media was the reserve of consumer marketing? Think again.

B2B marketers looking to build relationships with buyers are rapidly wising up to the possibilities of social media and the need for a tightly managed, segmented social ecosystem.

The traditional B2B buying cycle is changing beyond recognition. More people, more job functions and more territories now need to be influenced over a over a longer time period and these varying personas have different needs, expectations and triggers.

Social media affords B2B marketers an opportunity to ...

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