The Trend That Will Shift the Future of Digital

Author:

Jennifer Marlo

Source:

SoLoMo might be the slogan du jour, but it's not just a fleeting trend. As a marketer, it's imperative to adopt the SoLoMo mindset. Here's how top brands are doing just that.

SoLoMo has been a catch-phrase for more than a year now, yet few marketers know how the convergence of social, local, and mobile can benefit their advertising efforts, and even fewer know how to implement it. One thing that advertisers do know is that they're one step behind consumers who are already living in a SoLoMo world -- they're working, buying, and informing themselves digitally.

Doug Weaver, founder and CEO of Upstream Group, moderated this morning's keynote panel at the iMedia May Agency Summit in Colorado Springs, Colo. During the panel, Weaver posed several SoLoMo-centric hypotheses to the representatives of four major brands. Here's their approach to this emergent phenomenon...