Tips for Better Integrated Marketing Campaigns

Author:

Kristina Knight

Source:

Today Jason Peck, Manager of Social Media with eWayDirect is sharing his ideas about better integrating online campaigns. To start, Jason insists that all content - meaning all messages - must have a strategy.
 
"It should be easy for people to share a company's content with their friends in their preferred manner. Content and activities on a company's community or website (e.g., watching a video or commenting on a blog post) should be able to be easily shared with friends on social networking websites such as Twitter and Facebook, to increase the reach of the content and drive traffic. Widgets should be able to be embedded in a variety of blog platforms (Blogger, Wordpress, Typepad, etc) to enable people to easily add them and share with their friends." 
 
Email is perhaps one area where the benefits of a content strategy, including shareability, can be seen easily. Sharability isn't just ...
 
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