|
Source:
|  |
Since the infancy of direct-response marketing, a targeted and captive audience has been the key to success. It didn't take long for "the list" to become king.
Though your list may remain the most powerful pillar of your direct-response effort, you also need strong, motivating offers and spot-on creative to go with it. Still, without the ability to reach the right people, the most enticing offers and the most exceptional creative take you nowhere.
In online marketing, when it comes to lists, the email-marketing list reigns supreme. But for most email marketers, continual email-list growth is the Achilles' heel of email marketing.
Neither side of the list-growth dilemma is pretty...
Click here to read the full article.
.jpg)